Hosting Safe Events and Meetings During the COVID-19 Pandemic
Guest Post By: Mike Johnston.
The COVID-19 pandemic is far from over, but that doesn’t mean that the world can afford to keep standing still. The global economy needs to kick back up again, and so governments around the world are easing up on the COVID restrictions and are finally allowing certain events to take place, such as corporate seminars and live events in general. While this might be good news for your business, this doesn’t mean that you can organize events the way you used to in the days before the pandemic.
Nowadays, it is imperative to invest in employee safety as well as promote public safety by organizing events in line with the COVID-19 prevention measures. The same goes for internal company meetings now that you are able to bring your employees back from remote work into the office environment. Today, we are taking a look at how you can host safe events and meetings during the coronavirus pandemic.
Adhering to the COVID Prevention Rules
The first and most important thing you need to keep in mind when organizing events and meetings is that you and everyone involved needs to adhere to the COVID-19 prevention rules and guidelines. This is instrumental in keeping the pandemic at bay, minimizing the risk of infection, and keeping the population safe in general. To that end, you need to create a strict COVID safety policy when hosting events and corporate meetings.
This policy should include the essential information on the coronavirus and how it spreads, why certain measures are in effect, and how people can adhere to them effectively. You want to make sure that all attendees are wearing face masks at all times, that they are washing their hands and that all surfaces are sanitized regularly. What’s more, it’s important to remind people to keep their distance from others during the event.
Educating People on Coronavirus Safety
In order to ensure the safety of your employees and all attendees at your events, you need to assume the role of the educator in your industry. Mind you, the online information regarding COVID-19 is being monitored and regulated diligently by search engines, so the information you present to the public and your employees needs to be data-driven, sourced from reputable names in the healthcare industry.
Don’t expect people to inherently understand why they need to follow the stringent COVID-19 prevention guidelines, rather, aim to educate them in order to keep your employees safe and safeguard the health of your attendees. Disseminate important COVID information via email, blog posts, and social media to educate people just in time for your event.
Staging Live Events Under COVID Restrictions
Image courtesy of Mike Johnston
One of the most important things to remember when organizing events and corporate meetings is that your staging strategy needs to follow the COVID-19 prevention guidelines as well. It’s important to work with an event staging company that can accommodate all of your needs and create a solution to keep people safe.
In the UK, for example, live events are expected to kick start towards the end of 2020, but business leaders are advised to look for expert event staging services in the UK to build a design and construct an event infrastructure that maximizes the safety of all attendees. The stage and event infrastructure should be designed in such a way that minimizes the risk of spreading the virus.
Host Smaller and More Personalized Events
It should go without saying that just because live events will start back up again, this doesn’t mean that you should be hosting extravagant get-togethers for a large audience. Rather, you should severely limit the number of attendees and organize smaller, more personalized events for a niche audience. This is not only a great way to generate qualified leads for your business or host extremely productive internal meetings, but it’s also necessary in order to ensure workplace safety and safety at your events in general.
Market Your Event with COVID in Mind
Of course, it’s not just about hosting events with COVID-19 in mind, it’s also about adopting a more ethical business marketing strategy and promoting your event with the pandemic in mind. Your ads and marketing material should emphasize the safety of the individual, and always display at least one message of caution and how people can stay safe at your event. This will help build a more positive brand image during these uncertain times, and it will help further educate your audience before the big day.
The COVID restrictions might be loosening up, but that doesn’t mean that you should stop following the prevention measures. Now that you’re able to organize events and meetings once more, be sure to use these tips to ensure the safety of your employees and all attendees.
Header image courtesy of Mike Johnston.
About the author: Mike Johnston is an avid blogging enthusiast and experienced freelance writer. He is a regular contributor to numerous online publications, where he writes about small business, technology, lifestyle, and sustainable living.